a group of investors, brand builders, and optimists supporting the people, ideas, and industries bringing more happiness to the world.
investing in happiness
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investing in happiness
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investing in happiness
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investing in happiness
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investing in happiness • investing in happiness • investing in happiness • investing in happiness •
what makes us happy
we like to get involved early with people, brands, and technologies that operate at a cultural tipping point — one in which there is a proven way in which an industry or a consumer’s life can become better, safer, faster, or happier. while we love to see that customers are already adopting and buying into your offering, revenue generation is not a prerequisite for working with us. are communities engaging with your content? are you, the founder, known as the editorial authority within the space you’re operating in? have you done this before? have you identified a niche or green pasture that incumbents are too big or afraid to tackle? if so, say hi! :) — we’d love to learn more about you and your vision. our goal is to see your company grow and scale over time. that’s what makes us happy.
what we do
our bread and butter is fundraising and deal advisory. we invest out of the happy ventures syndicate as well as help with strategic introductions to other investors (angels, family offices, and venture capital funds). we have an extensive rolodex of agencies (performance marketing, social, digital, content, media and PR), service providers, press contacts, attorneys, and potential sales targets. we help with brand positioning and refreshes, go to market strategy, content playbooks, and building fundraising materials. we can provide boots on the ground and helping hands for conferences and trade shows. we are your therapist, your first call when you need a shoulder to cry on, and your friend to help you celebrate a big win. we’ve done it before and now we’re empowering others to win too.
areas of focus
consumer brands
consumer tech
better for you food and beverage
alcohol (including low and no)
the creator economy
sleep tech
mental health tech
fem tech
sex tech
marketplaces
category disruptive saas
artificial intelligence
happy to consider others :)
who we are
we weren’t kidding. we’re a group of investors, brand builders, and optimists supporting the people, ideas, and industries bringing more happiness to the world. some of us are founders/operators just like you. others are investors at funds and family offices. we are subject-matter experts, agency owners, service providers, hackers, and idealists. see below for a few of the optimists in our network.